Information Market as a Sphere of Libraries' Fundraising Activities

The purpose of the research is to analyze the information market as a sphere of fundraising activities of libraries. Research methodology. Both general scientific (analysis, synthesis, deduction, and induction) and specialized methods (for example, abstraction – for researching general theoretical approaches and determining recommendations for the use of fundraising in the modern library space of Ukraine) were used to study this issue. The scientific novelty of the study is the actualization of foreign experience of libraries’ work with non-budgetary charitable organizations and private benefactors in Ukrainian realities. Conclusions. The current challenges faced by libraries require additional funding from extrabudgetary sources, which is extremely difficult to implement in the context of a global pandemic or military aggression. In particular, based on the processing of the information received, it was found that modern libraries need to turn more often to the practice of using paid services and fundraising opportunities. Usually, the management of Ukrainian libraries resorts to the practice of introducing paid services to obtain additional funding. We believe that the experience of the world’s leading libraries in Ukrainian realities will not always work accordingly. Therefore, it is important to combine the attraction of additional funding with the introduction of new technologies that can bring sustainable income to library institutions in the information market in the future. To obtain fundraising funds, a long work is needed to find possible benefactors, study their activities, and promote their services in the information space, which will create a good reputation for the library institution. It is also relevant to use the experience of scientists – grant applications in their specificity can become models for submitting fundraising projects