Implicature found in balinese selebgram contents on instagram

Instagram is a popular social networking site for people of all ages. Instagram has lately been used by peoples to conduct online business. They are known as Selebgram or Instagram Celebrities, they are usually using this platform to promote goods, foods, beverages or services on Instagram. Celebrities or influencers with a large number of followers are typically quite creative when it comes to developing content. This study focuses on the usage of language in posting video content to the accounts @gek indah25 and @alitwerdisuputra. The role or use of language by a person referred to as a celebrity becomes significant. The commercial language is not usually expressed clearly, as is the actual meaning. The context and situation must come before the usage of languages. The objective of this research is to determine the types of implicature on the Instagram endorsement video by Balinese Selebgram. In the research, two forms of implicatures were discovered: conventional implicature and conversational implicature. The qualitative method was applied in this study