Video Interview in Contemporary Media Space

The purpose of the research is peculiarities of a video interview in the contemporary media world. Research Methodology. To research the peculiarities of the interview we applied the following methods: analysis and synthesis (analyzed the peculiarities of preparation, running interview and its impact on the modern audience), comparative methods (compared peculiarities of an interview in programs of various directions on television and the YouTube platform, and provides comparative aspects of researches in respect of researched genre), systematization (processing of information was generalized to a consolidated conclusion). The scientific novelty means that for the first time the comparative analysis regarding the application of video interview in Ukrainian television space and on the Internet, compared theoretical researches and practical application of this genre on-air, systematized certain professional rules and taboo journalists (anchors). Conclusions. During the research of peculiarities of video interview in contemporary media space we analyzed the works of media scholars, provided and analyzed techniques of working on air, studied the examples of the application of interview in modern television. On the basis of information researched, we consolidated the conclusions in respect of the impact of the interview on the audience