CONCEPTION OF RISK-ORIENTED ACTIVITY CONCEPTION

In our study we considered the nature of the categories «risk», «risk management» and «risk management» based on the uncertainty of the environment in which business entities operate. Every entrepreneur strives to work in such a way as to develop his business, make profit and reduce costs. For this purpose, entrepreneurs must have knowledge of management decision-making and risk management in order to adhere to the norms and rules of activity, compete in the market and ensure the state of economic security of their enterprise at the appropriate level. The purpose of the study is to deepen the theoretical foundations of risk management, to define the main conditions of uncertainty in economic activity, the impact on it internal, and especially external environment and to develop a concept of risk management. The concept of storage risk management was formed, the main tasks were defined and the principles of risk-oriented management were characterized. It is noted that multilevel vision of risks serves not only as a measure of operational safety, protecting from conflict of interests, human factor, incomplete information or fraud, but also contributes to transparency and communication improvement. The role of risk managers and all persons involved in the risk management process should include significant responsibility for communicating risk information to all interested employees within the enterprise