THE INFLUENCE OF ADVERTISING ON SOCIAL NETWORKS ON PUBLIC PSYCHOLOGY

Advertising on social networks has become an integral part of modern marketing strategies, allowing businesses to reach a wide audience and engage with potential customers. However, the influence of advertising on social networks goes beyond just marketing and can have significant implications for public psychology. This article provides a comprehensive review of the existing literature on the impact of advertising on social networks on public psychology, including its effects on consumers' attitudes, behaviors, and mental health. The findings highlight both the positive and negative effects of advertising on social networks, emphasizing the need for further research and understanding of this phenomenon. The article also discusses the potential benefits and risks associated with advertising on social networks and proposes directions for future research to inform marketers, consumers, and policymakers