This paper proposes a decision support model to optimize small players' negotiations in multiple alternative / complementary market opportunities. The proposed model endows players with the ability to maximize their gains in electricity market negotiations. The proposed approach is integrated in a multi-agent simulation platform, which enables experimenting different market configurations, thus facilitating the assessment of the impact of negotiation outcomes in distinct electricity markets. The proposed model is directed to supporting the actions of small players in a transactive energy environment. Therefore, the experimental findings include negotiations in local markets, negotiations through bilateral contracts, and the participation in...