DETERMINANTS OF CUSTOMER SWITCHING INTENTION IN PAKISTAN: A CASE OF CELLULAR SERVICES

The basic aim of this research is to find out the correlation (hypothesis) between the informational justice, interpersonal justice, procedural justice, distributive justice to switching intention. The data was collected on the independent variables and dependent variable which were distributive justice, informational justice, interpersonal justice, procedural justice and switching intentions of the customers. The data was collected through questionnaires from the customers of the mobile phone services in Pakistan. The sample size is 450. This research is only talk about one industry which is mobile phone services industry. So, all of the results which are getting from this research cannot be applied in other industries. The data will not be helpful for other than the mobile phone services. These are the limitations for the reader. This research is very helpful or playing a significant part for the experts of the Pakistan’s marketing industry of mobile phone servicers to get the maximum information about their consumers. Pakistan, mobile phone services, switching intentions, customer satisfaction, customer behavior, procedural justice, informational justice, interpersonal justice, distributive justice