Behavioural Capitalism - A New Variety of Capitalism Gains Power and Influence

Human behaviour is a usable raw material. This raw material has developed into a production factor due to technological progress. The production factor has led to new business models that now have a massive impact on economic, political and social life. It is therefore necessary to speak of a new variation of capitalism: Behavioural Capitalism. This new form of capitalism is not yet understood as such, which entails the danger that it creates power and market relations that can hardly or only with great difficulty be corrected later