A Cultural Approach to the Formation and Evolution of Creative Industries in Ukraine

The purpose of the article is to accomplish scientific foundation of the cultural approach to the formation and evolution of creative industries in Ukraine. To achieve this aim, the following tasks have been identified: to reveal theoretical and methodological grounds of the cultural approach to the formation and evolution of creative industries in Ukraine; to substantiate the connection between the cultural approach and creative industries; to prove that the essence of selected conceptual approaches to the study of the cultural way of creative industries can be reduced to a three-dimensional aspect: as a need, as a requirement and as a motive force of innovations in the cultural space of creative industries through the prism of human-centrism. The research methodology involves the application of analytical, theoretical, sociocultural, conceptual methods and principles of dialectical methodology based on the notions of comprehensive consideration of the subject, logic, and development. In the article, the used theoretical methodology is based on the cultural approach. It makes it possible to distinguish and substantiate the specifics of creative industries in the aspect of cultural reflections. The scientific novelty consists in substantiating the features and perspectives of development of modern cultural studies in synergistic process of creative industries, and is caused by the fact that a full-fledged analysis of the cultural approach to the problem requires clarification of not only theoretical, but also cross-sectoral features of interaction in cultural and creative environment. Conclusions. The results of the study determine perspective vectors of the cultural approach to the definition of creative industries in the system of identifying the coordinates of individual self-realization, the development of cultural values, and transformational processes of cultural and creative space. This makes it possible to consider creative industries in a three-dimensional aspect: as a need, as a requirement and as a motive force of innovations in cultural and creative space, through the prism of human-centrism