Εταιρική Κοινωνική Ευθύνη: Νέα επιχειρηματική ηθική ή κοινωνικό άλλοθι;

In conditions of economic globalization, there is a tendency to redefine business strategies with a view to integrating the principles of corporate social responsibility (CSR). Although the new orthodoxy in management involves respect for human rights and the environment in the context of sustainable development, the question of whether and to what extent business ethics can be attuned to social values and expectations remains a major issue in practice. Although in Western societies the era of traditional forms of exploitation seems to have passed, in the modern environment of constant risk, new challenges are constantly emerging to which CSR can only respond poorly, due to a series of inherent weaknesses of reconciling profit with social special offer. Perhaps the problem should be reconsidered in the light of the general economic circumstances we are experiencing at the beginning of the 21st century, and given that fundamental human values can no longer be the object of good will.Corporate Social Responsibility: New Business Ethics or Social Alibi