A STUDY ON THE CONSUMPTION PATTERN OF CHOCOLATES IN COIMBATORE CITY

The main objective of the study is to help the students to develop ability of research of the products and practical technique to solve real life problem related to the products. In this grand research it has been attempted to analyze the needs and preferences of the customers and suggest them the most suitable product solutions, as well as it is also analyzed the brand awareness among the people. The conclusion is that the company should concentrate more on television for advertisement, as mostly people get attracted through television only and the company should concentrate on its price and taste as people are least satisfied with it these factors