Internet advertising and its popularity

1. Introduction Due to the rapid expansion of the Internet, online advertising has evolved into one of the essential advertising mediums. The Internet is a virtual environment where customers connect with many advertisements. Advertisers may use the Internet to maintain and improve relationships with customers worldwide, representing a great new approach for businesses to engage with new and existing audiences in a very integrated way. The one-to-many or many-to-many paradigm of online advertising can be used. Online advertising has the advantage of being interactive when compared to traditional advertising. Consumers are no longer passive recipients of advertising when they use this medium; instead, they become collaborators with the marketer. If people are interested in online advertising, they will attentively read the advertisement, click on it, go to the advertiser's website to learn more about the goods, and maybe place an order online. As a result, internet advertising is more accurately described as rational and compelling advertising