Improving the Dynamic Competitiveness of Enterprises: Research in the Field of Tourism

Enterprises are now facing fierce competition under the pressure of global economic integration. For sustainable development, businesses must improve their competitiveness. In that context, identifying, nurturing, and developing resources to increase competitiveness is an urgent requirement of enterprises. The article focuses on determining factors affecting dynamic competitiveness. Empirical research in the field of tourism has shown that absorptive capacity, adaptive capacity, creative capacity, connectivity capacity, cognitive capacity, and market orientation are the basic components of tourism competence dynamic competition. The article suggests implications for building and improving the dynamic competitiveness of enterprises