Poetics as Technology

The purpose of the article is to find out the technology role in art in general and in theater in particular. The prerequisite of such question is the indisputable fact that art, regarded as artistic creation, is one of the production types. This truth is fixed by language practice: an object of art (artifact) has long been called a work, that is, a product of production. Being a special (“spiritual”, and at the same time – artistic!) Production, art in general, and theatrical in particular, has all the basic properties of “production in general”, including organizational, economic and technological. Research methods. Historical is to study the evolution forms of production (including artistic); systemic is when considering an art work as a special, “closed” interaction system of its components is worldview (ideological), psychological, technical and technological; general scientific analysis and synthesis are to build a scientific art concept as a knowledge means, expression and creation. The scientific novelty of the research consists in the fact that for the first time a special significance in the technology artistic creation has been proved. Defining, as in ordinary production, that is, the material goods production, the social organization forms of labor (individual production, cooperation, manufactory, factory, industry), the artistic creativity technology, moreover, characterizes the specifics of each art type with its “craft”, “industrial” side. Conclusions. Art is considered as production (spiritual, and at the same time, artistic, but production!) And technology as the logic of this production proves that technology is not only “hostile” to art, but, on the contrary, it is deeply inherent in it: it represents the art poetics and determines the specifics of each art form from its practical, “craft”, side