NEW WAYS OF HADITH LEARNING: THE CASE OF HADITH MEMES DISTRIBUTION AMONG INDONESIA YOUNG ULAMA

Abstract Muslim has taken the blessing of social media benefit to mediatize Islamic core teachings such as Quran and hadith. More hadith have been shared and distributed across social media platform to increase Muslim knowledge, in particular millennial generation, to understand hadith and its messages. However, limited is known regarding what types of meme hadith and its messages have been shared and distributed in online space by Muslim scholars. This study, therefore, uses theory of religious memes from Rajan (2015) to identify the type of hadith memes are shared across the social media platforms. The aims are to increase our understanding about the mediatization of hadith and its distribution in online space for the benefits of Muslim knowledge improvement in hadith. This study used netnography approach in which the data was collected from various Muslim scholars social media sites. The data was analyzed using thematic approach by developing of themes based on hadith memes distributed on the social media sites. Our findings show that the memes of hadith fell into four themes. First theme of hadith meme is faith hadith memes in which the hadiths narrated praying in Islam. The second themes is sacrifice hadith memes in which the hadith depicting messages on Muslim willingness to perform the feeling of gratitude and showing the willingness to sacrifice to do something according the God will. The fourth theme is hadith memes of end day in which the hadith memes narrated about the end of life such as the day after and the life in the grave, hell, and heaven. Final theme of hadit meme is tolerant in which the hadits natarated about the important of living in tolerant and Muslim should respect other communities. In conclusion, our study contribute to understanding of hadith memes distribution in online space to increase Islamic teachings sharing. Future study may need to involve empirical data gathering by interviewing millennial Muslim who have actively shared hadith memes