Special Tools for Marketplacing and Promoting Mobile Games and Applications

The article considers modern platforms for the location and promotion of mobile applications and games. The analysis of mobile markets features and the number of platforms that they can support are analyzed. Among the many mobile app stores, we chose Google Play Store from Google, LLC.; App Store from Apple Inc.; Amazon App Store by Amazon.com, Inc. and the Facebook App Store from Facebook, Inc. The main criteria for choosing were recommendations from competent authors and editions. The points that we paid attention to when considering mobile stores were closely linked to the embedded marketing tools that the store provides for free to promote mobile apps and games. A considerable attention was paid to the ability of adding keywords in a long or short description, the name of the application, the allocation of a separate place for the words writing, the provision of official and quality A/B testing materials for graphic materials, videos and texts on the application page. In the store, creating a special sections or lists for the free promotion of a mobile app or game. Based on the analysis of authoritative publications, the most effective tools for promoting mobile apps and games were highlighted. We reasonably explained why it was necessary to use different types of ads on social networks and messengers, informed about the possibilities and unique features of contextual advertising, considered the advantages and disadvantages of advertising on sites or affiliate programs and warned developers about the possibility of a certain fraud in this type of advertising source. In conclusion, we made recommendations on choosing the most effective and loyal to the developers mobile markets for the placement of applications and games and the best tools for their promotion