Kansei Analysis of Pattern Design

Patterns are exhibited via different media in our daily life. People can see patterns from clothes, bags, wallpapers and even the facade of architectures. Pattern design can beautify and characterize the products. Some patterns have become the representation of a brand, such as the checkered patterns on the products of Burberry. Designers create patterns by using units along with grid or frame systems. Hence, patterns can vary in thousands of visual forms and convey various images. People tend to evoke different emotions while perceiving different style of patterns. The main purpose of this study was set to figure out the relationships between pattern design and people’s Kansei evaluation. Kansei analysis was used in the study. A construction framework for patterns generation was defined and then, the test samples were created. 30 subjects were asked to estimate the 81 pattern samples with 6 Kansei adjectives which were picked out via KJ method. The 6 phrases are glorious, natural, classical, modest, rhythmic and joyful. 9- level Likert scale was adopted to record the evaluation. Then, the data were analyzed by Quantification Theory Type I. The results included a formula for pattern design to designers. Designers can follow the rules to create new patterns. We hope they can help designers to create patterns more effectively in products or graphic design. And consumers can also grasp the features of the products via the pattern style exhibited on the packaging easier