Digital horizons of network logistics: from customerization to contract manufacturing

The digital economy is changing the institutional content of logistics, forming a new direction – network logistics. Customization is being replaced by customization of commodity production, and this radically changes the role of consumers in supply chain management. The distribution system is complemented by a digital market ecosystem, in which network entrepreneurs play a leading role. They organize deliveries by delegating production logistics functions to contract manufacturers. Practice requires a change in the paradigm of logistics management, theory and methodology of distribution logistics. An article about structural changes in supply chains that determine the vector of development of network logistics