Agricultural Marketing in India: Challenges and Suggestions

The term agricultural marketing consists of two major terms viz., agriculture and marketing. Agriculture deals with the production of food and related products with the help of natural and artificial factors. Market is a place where buyers and sellers assemble to buy and sell products at different price level. Agricultural marketing refers to all those processes which take place from taking the agricultural product from the farmers to the consumers. Agricultural marketing includes gathering the agricultural produces, their standardization and grading, their storage, sending them to the market through various middlemen, selling in the market and arranging the required finance, etc. There are different types of agricultural markets in India such as primary or local markets, secondary or wholesale markets or assembly markets, terminal markets or retail markets, fairs, regulated markets, cooperative markets and state markets. Challenge