THE CONCEPT AND SIGNIFICANCE OF HR-ANALYTICS FOR BUSINESS

The article discusses HR analytics and its importance in the modern world. The research is conducted through the consideration of such problems as the use of HR analytics in the processes of the organization. Using the available information about various studies of HR analytics, the author offers his own definition of HR analytics, considers the impact of HR analytics on the business processes of an organization and focuses on its importance in the modern world. The main part of the article defines HR analytics, describes examples of using HR analytics for organizations. Particular attention is paid to the use of HR analytics by modern organizations. The article highlights in detail the importance and influence of HR analytics on the processes of organizations. In conclusion, the importance of HR analytics for the successful implementation of an organization's business strategy in the era of digitalization is briefly analyzed