Antecedent of Family Business and Demography on Business Intention towards Start-Up Group

There have been many research and studies conducted in order to find out the business intention of a start-up business, including possible factors that can influence the decision in doing business. Nowadays, most of higher education institutions, not only business schools but also other higher institution, promote entrepreneurship as a compulsory course in order to encourage students to start their business. Students, as a start-up business group, become objects of the study regarding start-up business and variable concerned. They serve as a factor that need to be carefully included in designing appropriate business-based learning curriculum. Accordingly, this study aims to find out whether family business and demography of students significantly affect their business intention. This study used qualitative approach and two-ways Anova to test the determinants. The results showed that both determinants, demographic factors (rural and urban) and family business background do not significantly affect the business intention of students in starting up their business