«Нate Speech» as a Linguistic Marker of a Hybrid War

ABSTRACT The following material is an attempt to prove linguistic and psychological influence of new media on the consciousness of the audience by changing the nature of the information and the language of its transmission, to explain the phenomenon of hybrid war from the point of view of functioning in the language system, study of the causes of occurrence and use hate speech in new mediain a comprehensive manner in the context of the Ukrainian-Russian war, to explain “hate speech” is a kind of “soft power” of “hybrid warfare”. In addition temporarily displaced persons have experienced considerable discrimination, in particular through the “hate speech” usage towards ethnical, race, social, cultural and religious groups, against the background of the events occurred in the East of Ukraine and on the occupied territory of the Crimea. Against the background of the events occurred in the East of Ukraine and on the occupied territory of the Crimea hybrid war acquires consecutive signs and diffuseness. “Hate speech” is precisely aimed at replacing the basic fragments of national world pictures of public members with the conceptual structures of the aggressor country. The important discursive changes have occurred since the occupation of the Crimea and the beginning of the war in the Donbas region. The events of 2014 year have changed psycholinguistic, linguocultural paradigm of “hate speech”. This had an impact both on the media topics and on the content and usage of hostile expressions, provocations etc. “Hate speech” has become one of the technologies and a linguistic marker of so-called “hybrid war”, when the opponent’s image is deprived of human traits and is vested with absolutely non-human behavior; ways of personal identity according to social group are destroyed, that leads to self-identification change. The image of moral inferiority, criminality and negative impact on society is created; a certain linguistic and cultural, cognitive and pragmatic attitudes are formed, being aimed at denigration of opponent’s culture and ideals