A Study on the Promotional Strategies Adopted by Heritage Tourism in Karnataka

Heritage tourism is a significant area in the tourism industry that has been growing for more than 10 years, with India being no exception. The demand for heritage tourism has been increasing on all scales from small trip advisor articles to major advertising campaigns on television. As Tourism is a global process of change and development, the progress in Tourism must be analyzed, with a focus on understanding the causes and effects of change. The author examines these changes through examining how the tourism experience is created. Heritage tourism is an industry worth billions. But how do you promote this when there are so many destinations to choose from? This article explores the marketing strategies that will get you started. The sample size is 100 and total responses collected were 99 , Non-parametric test Chi-Square was used to test the data collected Heritage Tourism facilities, Sensitization of Heritage Tourism, Grievance Redressal Mechanism, General Awareness of Heritage Tourism. Heritage Tourism Infrastructure, Pricing of Tourism Packages, Rate the local Amenities while in tour! People on the other hand were trained on how to handle the tourists and most significantly the socio-cultural etiquette were given importance to handle both domestic & foreign tourists. The respondents also stated that there are variety of environmental factor, technology which has direct impact on heritage tourism, People from different walks of life, educational background, age, students, graduates, visits these places as study tour, educational purposes, research etc. The major factors influencing travel for domestic & foreign tourists are vacation, season, climate and events