Design of gender-sensitive print and online media for awareness raising activities

This document provides information about the audio and video material which is part of the GEARING-Roles project, and its position within other WPs and Tasks. The specific objectives of the series of gender-sensitive print and online media for awareness raising include: (i) maximising visibility and raising awareness of the project and its activity to target stakeholders and the wider public; (ii) engaging target groups and key actors across project activities; (iii) sharing information and raising awareness about challenging problems and solutions with regard to gender equality. Within the project, a key objective is the deconstruction of gender roles. The project aims to do this by raising awareness of what these gender roles are and how internalised and unchallenged behaviours, perceptions, and practices related to gender perpetuate gender inequalities. The GEAR tool illustrates how implicit bias operates, and encourages organisations to challenge cultural stereotypes and reconsider the reasons behind individual and institutional decisions. With this in mind, GEARING-Roles considers that a viable approach to tackling implicit bias is to understand the sociology and psychology of gender roles, challenge these roles, and move towards eliminating their effects on equality. GEARING-Roles will, thus, reinforce a gender-sensitive perspective in research, and research institutions, including in their everyday teaching and campus life.This document was finalized in month 24 of the GEARING ROLES project. It is deliverable D6.7