Factors affecting adoption of M-Commerce in India: A Review

Mobile Commerce, is also known as, M-commerce is believed to be the next big phase in this the booming technologically dependent society after E-commerce era. However, its acceptance and the level of use is moderate in India compared to others developing and developed countries. This study ambitions to identify factors that affect the adoption of M-commerce in India based on traditional technology models such as Theory of Reason Action (TRA), Theory of Planned Behaviour (TPB), Technology Acceptance Model (TAM) and Diffusion Innovation theory (DOI). Major factors