Viral Marketing Concept and Viral Marketing Development on Consumer Buying Approach

Due to the technological developments, especially in the marketing fields, this has led to the emergence of the so-called viral marketing. Therefore, most marketers and their commercial production, and service firms are taking action to develop their marketing approaches, which are used by firms to increase their competitive advantages through enhancing brand awareness, achieving a high interaction rate by mouse clicking and increasing sales volume, to maximizing their revenues. On the other hand, in order to achieve the firm’s mission and vision. This study focuses on the concept of viral marketing, the purpose and importance of viral marketing, viral marketing strategies