Identity of Javanese-Muslim and Chinese-Confucian Ethnic Entrepreneurial Ethics in the Kanoman Market, Cirebon City

This study aims to analyze how the ethical identity of Javanese-Muslim and Chinese-Kunghucu ethnic entrepreneurs in Kanoman Market, Cirebon City, is to look deeply into ethnic entrepreneurial ethics in entrepreneurial practice, including in market contestation involving the two ethnicities. This study uses a qualitative method with an anthropological-economic approach to find and explain the entrepreneurial phenomenon involving elements of ethnicity. Primary data comes directly from ethnic entrepreneurs, and secondary data as supporting sources, such as books, journals, proceedings, etc. Exploration, observation, interviews, and in-depth processes carried out data collection. Then, it is equipped with data analysis to answer research questions. The research found that the entrepreneurial ethics of the Javanese-Muslim and Chinese-Kunghucu ethnicity stem from world views, adhered to cultural systems, and connectedness to God or ancestors. The ethnic worldview of God and connectedness to ancestors shape the entrepreneurial ethic. Then, ethnic entrepreneurial ethics shape positive behavior in entrepreneurship