Methodical approaches to assessing marketing activity of agricultural enterprises

By analyzing the effectiveness of current costs for marketing planning, the effectiveness of marketing processes and the efficiency of using marketing resources, a more complete assessment of the effectiveness of the use of marketing processes in an agricultural enterprise. It is determined that the analysis of the results of the marketing plan allows to evaluate the effectiveness of the work performed as a whole; identify those measures that have produced tangible results; identify programs that were consumed but failed; to see the big picture and outline a further strategic direction for development. It is proved that the assessment of the effectiveness of marketing activities should be as specific and accurate as possible, as it will serve as an informational basis for decision making. heads of agriculture