DIGITAL DISTRACTIONS BASED ON DIGITAL MARKETING WITH REFERENCE TO ODISHA

Distraction is the key reasons for inefficiency in any activity or task. The choice is after realizing the effects people evolve or retain. Evolve lead to betterment where as retaining the same leads to waste of time and efforts resulting in poor focus of activity. What happens when a person is distracted? Actually the person mind shifts the activity on process to activity that tempts or alarms. This becomes a habit on practice loosing concentration on what to be done. Activity of a human can be in two parts 1. Productive and 2. Non Productive. Productive activity is one with time framed tasks and which result in revenue generation or for a useful cause. Whereas non productive activity is for entertainment or fun or like or addiction which will not or will have low impact on an individual knowledge or revenue generation process. The conclusion is that apart from the respondents who are from the age group between 47-55 the respondents from other age group felt anxious and lost due to use of digital gadgets and also female respondents believe that use of digital gadgets may lead to mood improvement. This factor has to be eradicated as this cause harm and may addict them towards continuous usage of digital gadgets in future period of time