mr.

Career guidance and student counseling is an extremely broad and a comprehensive concept, in order to implement this task effectively there are number of factors that need to be taken under consideration. The guidance regarding ones career and the counseling of students involves a conversation between a career counselor; who should be an expert in his field, he should possess all the skills, abilities, knowledge and information regarding the job openings, prospects, opportunities that are available and possess the ability to effectively communicate with the person who is seeking counseling and guidance. On the other hand, the students or job seekers or a person who is already engaged in employment and is willing to make a transformation is required to posses effective communication skills, a pleasant personality, an approachable nature, an amiable attitude, should be well qualified and possess the required skills and abilities to work and get engaged into an employment setting. In this research paper, the researcher has conducted research in order to recognize the significance of career guidance and student counseling; the main areas that have been underscored in this research paper are understanding the significance of career guidance and student counseling, the consequence of career guidance and student counseling, purposes of counseling and guidance, characteristics of career counseling, assumptions underlying the practice of career counseling, and influential factors in career guidance and student counseling. Career guidance has gained importance in all educational institutions, in higher educational institutions, there is a separate counseling center where people who are in an apprehensive state or worried or stressed about their career prospects and future life, come to acquire help and assistance, so that their concerns can be alleviated, they are able to acquire an employment opportunity or get engaged in a good career which may bring them contentment