Retail Marketing: Challenges and Opportunities in India

Abstract: India is one of the fastest growing retail markets in the world, more than 1.2 billion people accesses with retail market; it is ranked ten amongst largest retail markets in the world. According to the FDI policy October 2011 the government approved 51% FDI for retailing industries to enhancing operations and development of Indian economy. So that, many companies are entering with franchising such as Nike, Reebok, and Addidas etc. Indian companies are also did joint ventures like Reliance, K Rahejas, Bharti AirTel, ITC and many others are making significant investments in this sector leading to emergence of big retailers who can bargain with suppliers to reap economies of scale. Tata with Tesco, Bharti with Wal-Mart. Once, Indian government to accept Policy in 1991 Liberalisation privatisation and globalisation with that business environment has been mobilised. In addition that, Indian organizations are become more global with their operation it has one of the most dynamic and pace emerging industries. Indian industries are become more attractive to do the retail marketing e.g. Tata group alliance with Tesco, Bharti group alliance with Wal-Mart the many companies are run business in the international market, they are became more flexible and agile to operate the business in any corner of the country. There has been a huge opportunity in retail marketing businessmen’s to making competitive new retail shops in the international and national markets. Thus, the Indian industries/business are contributing to improvements in per capita income and GDP by retail marketing it helps in develop infrastructure and expanding the retail shops in host countries. Therefore the Indian Government regulations and FDI policies are very much affected on retail marketing many MNCs are entering and operate business in retail sectors as well