EXPERIMENTAL RESEARCH OF ADVERTISEMENT WATCHING INFLUENCE ON CHILDREN'S EATING BEHAVIOR

The given article describes the experiment, which has tested the main hypothesis that primary school-aged children will consume larger amounts of food, and snacks while watching some cartoon including food advertising. It is concluded that our re-search results have demonstrated the food advertising influence on snacks while watching television. It has been noted that such eating behavior caused by food advertising may additionally facilitate the epidemic of obesity. It has been proved that in view of the findings the necessity to make efforts to reduce advertising of unhealthy food for children is flagrant