Innovation and Design Processes

The design practice today is rapidly evolving due to complex and integrated driving forces that lead to a new holistic design method based on a collaborative and socially responsible approach. Due to the depletion of physical resources, we have to replace the current processes based on material consumption with new processes supplied by goods that are limitless and can be used by a large number of people without causing exhaustion. The main value of today design is then human capability to produce ideas since they are non rival and non expensive goods. The main factor of economic growth is technological progress that works at the rhythm of decoupling to increase productivity by reducing raw materials consumption. The paper proposes an organic method for urban and architectural design based on the limitlessness of human creativity and on the intangibility of scarce natural resources, implemented in a local design experience