Using Technical Opportunities of Visual Art in the Acting Space

The purpose of the article is to investigate the problem of the methodology of using technical opportunities of visual art in the process of creating staged entertainment events. The concepts of «visual art», «technique» and «technology», «interactivity», etc. are clarified; the specificity of three-dimensional videomapping and video installations as areas of contemporary art are studied. The research methodology consisted in the application of the following general scientific and specific scientific methods: analytical – in the analysis of philosophical, art critical and culturological literature on the subject under research; historical – to determine the stages of formation of the areas of video art as an artistic phenomenon; theoretical – to define the general nature of visual art and its specifics in the field of performing arts; comparative-typological – to reveal commom and distinctive features of performing and visual arts as types of art; conceptual – in the process of analyzing and characterizing the conceptual-terminological system of the research. The scientific novelty of the work lies in the first attempt to consider the problems of using interactive media technology in the process of creating staged entertainment events and the corresponding problems of its practical implementation in the acting space. Conclusions. It was proved that using the technical component of video art in the acting space provides it with special visual appeal and interactivity. The task of using such visualization is to provide motionless reality with motion and dynamics with special imagery. Today, there are examples of stage shows which are fully organized using figurative-expressive means of visual art and do not use the main means of expression of the performing arts – acting (actor’s performance). In the acting space, visual installations can serve as an object, sculpture, or stage setting