SOCIAL MEDIA MARKETING AND ITS IMPACT AMONG CONSUMERS WITH REFERENCE TO COIMBATORE CITY

Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. The main objective of the study to know about the perception of customers towards social media and to identify whether social media networks can create brand awareness better than offline advertisements. Primary data has been collected from 102 respondents who are using social networking in Coimbatore region and percentage analysis was used as a tool to analyses the data. The conclusion is that the respondents said that they don’t have a feasibility of easy access which shows that the company has to design it much user friendly to satisfy the users in future period of time and the respondent feel that the advertisement page I not attractive and if the company tries to change as per the taste then the number of viewers can be increased in future period of time