Demographic & geographic inclination towards store design: A study of shopping mall customers in Maharashtra-State, India

The purpose of this study was to analyze the demographic and geographic inclination towards the store design of Indian shoppers while visiting shopping malls. Customers/visitors of shopping malls (n=200) were surveyed on random basis through printed questionnaires by face to face interview during January-February 2011. Chi Square Test of Independence and Kolmogorov-Smirnov One Sample Test have been applied to analyze the data. A significant relationship has been found between demographic characteristics viz. gender, age group, education, occupation and income of respondents and inclination towards store design. A positive relationship has been also found between geographic characteristics viz. residing area of respondents and inclination towards store design. Results depict a high degree of demographic and geographic inclination towards store design among respondents. Furthermore, results also explain attractiveness of store design tends to store loyalty. The study was confined to only Maharashtra state of India. The study will prove to be a great help to researchers/management students who want to do similar or related study in the future