Typographical Aspect of Animated Titles in Cinematography of the Early Digital Era

The aim of the research is to distinguish the relations between animated titles and the content of feature films. The research methods. Creating animated titles is an applied process, but project preparation requires theoretical analysis of the sources closely connected with the subject of the research, namely: the study of approaches used in the work, and the tools used in design development. The scientific novelty of the research is to find out the main trends in creating animated titles on the basis of isolated samples of feature films of the digital era. Having analyzed the examples, several approaches that successfully combine the tasks set by authors/film scriptwriters have been singled out, such as: font-based solutions based on standard fonts; font accidence that should cause certain associations; combination of fonts and camera work (rotation, panorama, remoteness or approximation of objects, etc.); “gluing” titles into objects; a background where the titles are displayed – a static background or a background “against the background of action”; and titles-cartoons as a special genre Conclusions. The use of fonts in animated titles and a separate trend in the animation of titles. from the point of view of their plastic characteristics and compositional possibilities expands the horizons for the further development of each of the trends identified and provides an opportunity for further variation and experimentation. Project activity cannot be limited by rules and set schemes only. The development of technological processes used in practical work leads to a “collision” of fonts with different types of images, which, in its turn, should cause certain programmed emotions from a viewer and adjust the viewer to further watching of a film