Entrepreneurs Experience and Firm Innovativeness: Multiple Mediation of Attitudinal and Behavioral Competencies

This study was anchored on a postpositivism paradigm and the Theory of perceived attributes and individual innovativeness, regarding the multiple serial mediations of attitudinal and behavioral competencies in the relationship between the entrepreneurs’ experience and firm innovativeness. To test the hypothesized relationship a cross-sectional design and qualitative approach were employed. The study drew on a sample of 698 Micro and Small-scale entrepreneurs in Western Kenya. Questionnaires were the main data collection tools. Results indicate that entrepreneurial attitudinal and behavioral competencies had a mediating effect on the relationship between the entrepreneurs' experience and firm innovativeness among adult women entrepreneurs while among youth men were partial mediation. The direct effect of entrepreneurial experience on the level of innovativeness was significant for youth respondents but not adult women respondents. This study identifies entrepreneurial attitudinal and behavioral competencies as critical inputs for enhancing firm innovativeness hence, appropriate supportive policies and programmes are required