A STUDY ON CUSTOMERS ATTITUDE TOWARDS ONLINE RESERVATION IN MADURAI CITY

An online reservation system or central reservation system (CRS) is a computerized system used to store and retrieve information and conduct transactions related to air travel, hotels, bus travel, rail travel, or any other activity. In general, reservation means an act of reserving or arranging to have something for use in advance. Originally designed and operated by airlines, CRSes were later extended for the use of travel agencies. Major CRS operations that book and sell tickets for multiple airlines are known as Global Distribution System (GDS). Airlines have divested most of their direct holdings to dedicated GDS companies who make their systems accessible to consumers through internet gateways. Modern GDSes typically allow users to book hotel rooms, rental cars, airline tickets as well as activities and tours. They also provide access to railway reservations and bus reservations in some markets, although these are not always integrated with the main system. There are a lot of booking sites using this option now. Nowadays, the internet is available to almost to everyone. So the online e-booking system has become a new trend. Many companies have its own e-booking facility. An individual with a positive attitude towards a product and service offering is more likely to make a purchase. This makes the study of consumer attitudes highly important for a marketer. An attitude may be defined as a feeling of favourableness or unfavourableness that an individual has towards an object (be it a person, thing or situation). It is a learned predisposition to exhibit and act based on evaluation, resulting in a feeling of like or dislike towards an object. In terms of consumer behaviour, consumer attitudes may be defined as "an inner feeling of favourableness or unfavourableness towards a product or service offering". Hence the study has made an attempt to analyse the “Customers Attitude towards Online Reservation in Madurai City”