INNOVATION FOR SUSTAINABLE PRODUCTIVITY IN AGRICULTURAL LAND CONVERSION POLICY EVALUATION (EX-ANTE)

Abstract The conversion of agricultural land for the construction of toll roads is a necessity. The change requires support for the adoption of agricultural technology and innovation along with the decline in agricultural productive lands. The research objective is to analyze Innovation for Sustainable Productivity in Agricultural land conversion Policy Evaluation (Ex-ante). The research method uses case studies of farming communities affected by land conversion. Source of data for community research and farmer groups with interactive data analysis. The finding shows Productivity has not been fully directed to sustainability and it’s getting down. Agricultural innovation is limited to the adoption of agricultural machines causing problems for both labor and the environment. Farmers use conventional methods. The adoption of agricultural technology is based on changes in attitudes, subjective norms, belief control, and strengthening of the existing community structure, both state agency or nonstate role. Both actors make the process of adopting technology with a cultural approach easier. Persuasive efforts to Agricultural technology adoption as outlined in the form of innovative regional policies for sustainability productivity. Innovative policies will facilitate the technology adoption process of communities to increase agricultural sustainabilit