E COMMERCE ADOPTION: EXPERIENCED BENEFITS BY SMES CREATIVE INDUSTRIES IN INDONESIA

E commerce technology present unique opportunities and challenges for modern business. Not only for big firms but also SMEs can get benefit from adopting the e commerce technologies. Participation of SMEs creative industry needs to be ensured in order to use the full potential of e commerce technologies. The purpose of this research are to identify the benefits to adoptions of e commerce technologies in the view point of group SMEs creative industries. This research used a quantitative approach with survey method. In general, the findings designate that the SME creative industries have experienced numerous benefits from adopting e comerce technologies. the most significant benefits from adopting e commerce technologies are: Improved relationships with business partners, Improved productivity of the managers, Improved distribution channels, Support for strategic decision making by managers, Increased cost reduction