Virtual Tour as Digital Branding Tool in the Political Economy of Higher Education: Case of Virtual Tour 360 UPNVJT

In the growing trends of digitalization and increasing use of the Internet of Things (IoT), online branding and marketing are necessities in any form of industry. Even the Higher Education industries have this same outlook to succeed, even more so in the era of globalization where competition expands in the international arena. Universities are required to obtain some degree of internationalization in their daily operations. University’s ranking and accreditation system, both domestically and globally, requires international students in the institution's teaching and learning activities. Therefore, the ability to promote globally is essential for higher education institutions. This paper thus attempts to analyze the correlation between a university's digital branding and internationalization in attracting international students. The ability to attract international students is crucial to university’s non-monetary competition, making them leaders in the intellectual achievement’s competition