MARKETING ECONOMICS OF MEAT POULTRY IN KHARTOUM STATE, SUDAN

The study aims to measure the marketing efficiency of meat poultry in Khartoum State in the year 2010. The study depended mainly on primary data which were collected through questionnaire. About 10 and 20 of wholesaler and retailer were selected, respectively. Secondary data were also collected from sources related to topic of the study. The data were analyzed using descriptive statistics tool. Also, quantitative analysis techniques were used to calculate net marketing margins and marketing efficiency for wholesalers and retailers. The study described marketing channels of meat poultry beside constraints that facing marketer of meat poultry in Khartoum State. The study revealed that; the majority of respondents were aged ranged from 21 to 40 years and about 100% of respondents be male. About 10%, 40% and 50% were represented primary, secondary and university education level for wholesalers, respectively. The retailers had education level as follows: secondary (20%) and university (80%). The wholesalers shared about 53.71% of the total marketing costs while retailers shared only about 46.28% of them. The results reflected to the fact that rent, transportation and taxes costs represented higher percentages in the total marketing costs for each trader. Retailers got higher marketing efficiency than wholesalers. Retailers got higher net marketing margins (1.26 SG/Keg) than wholesalers (1.099 SG/Keg). Meat poultry channels in Khartoum State markets passes from producer to consumer through: wholesaler, wholesaler and processor or wholesaler and retailer. Also, the study showed that about 50% and 35% of wholesalers and retailers, respectively, were facing obstacles in transportation. 90% of wholesalers and 75% of retailers were facing constraints in poor extension services. Increasing marketing efficiency at wholesaler’s meat poultry in Khartoum State market through reducing marketing costs, Provision of extension and credit services and encourage investment in this efficiency activity represented the main recommendations that drown from the results