NEXUS BETWEEN EFFECT OF FIRM'S FINANCIAL ASPECTS AND FINANCIAL PERFORMANCE: A CASE OF PRIVATE SECURITY FIRMS IN KENYA

Abstract: The study investigated the effect of firm’s financial aspects on the financial performance of private security firms Kenya. Further, the research employed a descriptive survey research design with a census of 75 private security firms. Both primary and secondary data was used in this study. Primary data was collected using questionnaires as the main tool for data collection. Descriptive statistics such as frequency distribution, mean, standard deviation and coefficient of variation were used to describe the basic features of the data. Simple univariate regression was applied to examine the effect of firm financial aspects on financial performance of private security firms in Kenya. The study established that firm financial aspects had a significant direct effect on private security firm performance where the p value of the t statistic of firm financial aspects was less than 0.05 and t-test was higher than 1.96, indicating that financial aspects had a significant effect on financial performance pf private security firms in Kenya (β1= .71, t= 9.30 and p= 0.00