Visualizations of personal social networks on Facebook and community structure: an exploratory study

We studied the community structure pattern in the visualizations of ten personal social networks on Facebook at a single point in time. It seems to be a strong tendency towards community formation in online personal, social networks: somebody’s friends are usually also friends between them, forming subgroups of more densely connected nodes. Research on community structure in social networks usually focuses on the networks’ statistical properties. There is a need for qualitative studies bridging the gap between network topologies and their sociological implications. To this direction, visual representations of personal networks in social media could be a valuable source of empirical data for qualitative interpretation. Most of the personal social networks’ visualizations in the present study are very highly clustered with densely-knit overlapping subgroups of friends and interconnected between them through wide bridges. This network topology pattern seems to be quite efficient, allowing for a fast spread and diffusion of information across the whole social network