Psychosocial Behavior and Its Influence in Society

ABSTRACT: Our personality system is composed of cognitive, motivational, affective, aptitude and behavioral structures. Of all these, behavior represents the way we externalize ourselves and thus, causes us to act differently in certain situations. A category of prosocial behaviors regarding the defense of law and justice are presented, but also antisocial behaviors that defy any social norm. An important role is represented by both motivation and affectivity - mechanisms for stimulating behavior, to which are added needs and wants, those intermediate states that influence behavior. Also, the main forms of psychosocial influence, strategies of persuasion and manipulation, as well as the effects of psychosocial influence will be presented. KEYWORDS: behavior, psychic mechanisms, manipulation, persuasion, psychosocial influenc