A Study On Consumer Awareness And Perception Of Ayurvedic Products With Special Reference To Coimbatore City

This study focused on consumer awareness and perception of ayurvedic products with special reference to Coimbatore city. Convenience sample method is used to collect the data from the respondents. The sampling size of the responding is 100. Percentage analysis is used to analysis the collected data. After an analysis of response received, it has been concluded that people of Coimbatore city are well aware of Ayurvedic products. The consumer have good opinion about Ayurvedic products