A study of shoppers' motivational factors in malls

The purpose of this paper is to understanding shopping motivation in Pune, 400 shoppers completed self administered surveys regarding their attitudes toward shopping motivation’ items in Pune. The paper first uses both exploratory and confirmatory factor analysis to examine the factor structure and psychometric properties of these items. This study will help the marketers to understand the shopper’s buying behavior and help them to make their marketing strategies accordingly. The study validates the usefulness of four factors such as Hedonic seeking buyers; Convenience seeking buyers; Value seeking buyers; and Quality seeking buyers and these dimensions are better predictor of shoppers purchase intention towards shopping mall