Synchronization of demand and supply in a supply chain manufacturing industrial products

The objective of the study was to examine the synchronization of supply chain consisting of retail outlets, a manufacturer and a subcontractor. The study revealed that there was a remarkably strategic conflict between the supply chain participants. By changing the overall supply chain strategy from cost-effective to responsive, the supply chain could increase considerably its sales in the future. Furthermore, the study was able to specify Sharman´s OPP definition, as the supply chain seems to benefit from the possibility to allocate the material in the OPP to a specific production batch of the customer