The Market can be understood as a self-organizing system that is constantly evolving. Like all social institutions, it is governed by principles and rules created by society, not by any universal laws of nature. If it does not work the way we want it to, we have the power and freedom to change its rules. However, prevailing notions about the market are veiled in myth. Many have argued that there is a vast gap between economic models of how the market is assumed to work and how it actually functions, but there is also a gap between the way it now functions and alternative possible ways it could be structured to more effectively promote social welfare and equity. ‘Unveiling the myth’ is therefore necessary to alter its enduring influence on u...